H2020 – GOAL: Games of Active Life GOAL is a H2020 EC project that delivers a platform to foster an ecosystem of games and applications that help people stay motivated to lead socially engaged, physically and cognitively active lifestyles. By leveraging the GOAL platform, game developers can focus on their strengths: to develop fun, engaging experiences for their users. GOAL project brings together academic partners and SMEs with complementary expertise in the areas of intelligent sensing, gaming, active living and business model innovation. The partners of the consortium are: Aarhus University, Athens Information Technology, Nurogames and Roessigh Research and Development.