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Certified Product Marketing Manager

Through this AIPMM certification course participants have the opportunity to pursue continuing education and increase industry involvement and industry-wide recognition to successfully improve the Market Value of their Product Portfolio to:
• optimize commercialization
• develop strategic marketing functions throughout the product lifecycle
• create & execute the marketing plan & budget
• manage deliverables & campaigns
• drive customer acquisition & revenue
• assess the market, competition & trends
• translate insights into compelling business opportunities

Manage product commercialization more profitably from product launch, growth and maturity to its decline. Identify and address important issues that will enable the product to achieve its full potential through market segmentation and channels of distribution. Understand customer buying behavior. AIPMM Certification exam: Certified Product Marketing Manager™.

Who should attend

The Certified Product Marketing Manager™ course is designed for anyone involved in the marketing and branding function for goods and services, including pricing, sales orientation and communications strategy.

Course Description

Product marketing is responsible for the second half of the product lifecycle from launch through to obsolescence. This section reviews the stages of the product lifecycle with a focus on the stages that directly contribute to revenue and profit. You will address: the stages of the product lifecycle and the key activities within each stage; what to expect at each stage of the lifecycle and the important decisions that need to be made within each; special lifecycles that do not follow the normal patterns.

Dates & Schedule

May 2016


AIPMM Certified instructor

Tuition Fee



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Professional's Views

“This has been the best negotiation seminar I have attended in Greece and abroad. I liked the innovative learning techniques - practice rather than theories.”

Vivian Tsamadou (2007),  Senior Manager, Marketing  & Communications,  PriceWaterhouseCoopers B.S.




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