Β2Β Sales of Products and Services in the Telecommunications and Information industries 

by Antony Rousseas, Ericsson Hellas BoD Member, AIT January 27-29, 2010

Seize the opportunity to be taught by an accomplished Telecom Marketing & Sales Director and CIM Certified Instructor to:

• understand why telecom operators, equipment suppliers are aiming to cost-base reduction through differentiation
• manage intertwined markets such as media, internet and telecom services
• exploit great new opportunities for innovation
• develop sales management and marketing skills for this emerging environment Register Now
  
  

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Telecommunications and Information industries are going through a period of major change. From one side, Telecom operators, and their suppliers of Telecommunications and Information equipment and services consolidate or reorganize, aiming at the reduction of their cost-base, while trying - through differentiation strategies and tactics - to offset the commoditization of their offerings to their customers, enterprises or consumers.

At the same time, previously separate markets such as the media, internet and traditional telecom services are being increasingly intertwined. The result is a more complex marketplace with tougher competition, but also a market with great new opportunities for innovation and growth. In this environment, executives in the Telecommunications and Information Industries need more and more knowledge and skills in Leadership, Sales Management and Marketing, to understand the scene and win in this transforming market.

This seminar has the ambition to provide Executives in the Telecommunications and Information Industries, who may be working in various departments or functions of their organizations, a common platform of knowledge and skills, which they can apply immediately, in order to lead and contribute to the business and commercial objectives of their organizations, and to provide a significant push to their professional competences and personal careers.

Location and tuition are subject to change. View Cancellation Policy